This time last year we focused our blog all about National Bed Month and how to put sleep under the spotlight. The National Bed Federation (NBF) provides helpful tips and resources for bed and mattress retailers looking to take advantage of the month-long awareness campaign, which can in turn help boost bed sales too. More on this year’s theme a little later. …
If there is one thing us humans can’t seem to live without, it’s our mobile phones. From browsing social media, online shopping and listening to music to answering work emails or sending the traditional text or making a call, the power that these handheld machines yield is truly powerful. And they can be even more so from a marketing perspective too. That’s …
January always seems like a month of new ideas, fresh approaches and reflection on past experiences. With that in mind, this month takes a look at why an important element of your business needs extra attention when it comes to payment protection. In the digital world we all operate in, the threat of cybercrime, online fraud or even human error is very …
The festive season is upon us and it provides the perfect opportunity to engage further with your local community and customers. There will be shoppers searching for items of furnishings to cater for guests over the Christmas period, whether that’s a new dining set, sofa bed or even a sofa itself, there is one final opportunity to secure some sales before the …
Last month we explored some early Black Friday tips ahead of the promotional period, as well as why it’s still a sale to get involved in. This month, with Black Friday taking place on 24 November 2023, and its sister sales day being Cyber Monday, set for 27 November 2023, we take a look at what some retailers are doing. To kick …
What is the furnishing industry doing for Black Friday? Read More »
Next month has date in the diary where savvy shoppers are looking for the best deals across multiple categories, including home furnishings. I’m sure you are well aware of Black Friday, which takes place on 24 November 2023, and its sister sales day being Cyber Monday, set for 27 November 2023. As the title of this month’s blog questions, are you promoting …
Let’s face it, trying to think outside the box to drum up footfall in your store can sometimes lead to falling back into the same old, same old trap – the ‘clearance sale’ or ‘seasonal sale’. Over the last few months, I’ve noticed something interesting happening in the furniture retail space, with some retailers not only thinking outside the box, but blowing …
The summer is here and as a furniture store owner perhaps this is the time of year where footfall dwindles as consumers turn their attention to holidays rather than home investments. That being said, there will be some out there that have decided to stay put or even some holiday makers that get drawn into a new piece of furniture – if …
A retail promotion in your store or across your business can be in a number of forms, offering a number of different options for customers to be enticed and, of course, part with cash. However, what type of promotions work well within the furnishings industry? Are you even running any promotions? Or if you already do this, how effective are they and …
When it comes to digital marketing, being able to track a campaign can provide critical data, as well as capture customers. There are two main things to consider when tracking. Firstly, are you doing it? And secondly, are you doing it right? So, for external campaigns, things like a newsletter, social channel or any other source where web traffic can find your …
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