Back in July 2022 we covered the basics with Search Engine Optimisation (SEO) and how to utilise free tools to get started. Just over two years later, we thought it would be worth diving into the topic once more. Your business may be at the top of its SEO game – hats off if so, or, perhaps you’ve struggled for time to implement such a strategy. This article explores just why incorporating good SEO is key to online visibility and if you don’t have time, you’re in luck as there’s a perfect solution for you.
So, let’s have a quick reminder. What is SEO?
SEO is the process of improving the quality and quantity of website traffic. It’s all about optimising websites, web pages and content to rank higher in search engines, like Google. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. SEO targets unpaid traffic rather than direct traffic or paid traffic.
In today’s digital world, shoppers are savvy when it comes to surfing the web. They are also impatient too. Imagine you clicked on to a website and it’s flashing at you everywhere, or disjointed with information or even a lack of clear navigation. You can bet that the user will hit the top right cross and wave goodbye.
You need to make sure your website is fit for purpose as the starting point – keeping it modern, up-to-date and user friendly. Running alongside this every step of the way is making sure your website is performing to its maximum using good practice of SEO. Why? With so many users searching for different things, and so many websites out there trying to win the traffic, delivering an effective SEO strategy will not only help acquire traffic naturally, but it will keep that visitor on site for longer.
For furniture and bed retailers, shoppers are increasingly using the online world to buy big-ticket items. It’s therefore essential that your online game is ready to play. If it’s not, you’re losing out on loads of potential leads – and most likely to a nearby competitor that has invested in a solid SEO stance.
For independent businesses, this is crucial. But you need to be practicing good SEO. For example, there’s no point in adding random keywords in parts of your website hoping it will rank – Google’s crawlers will just carry on by. You need to think about what makes you different, how locals could be searching for you and produce engaging, informative content – search engines love this by the way!
And that’s just the start. Have you even Googled your business privately to see where you rank? To see where the competition ranks? Have you researched what are popular searches? The list can go on and you may be thinking ‘this is way too much for me’. Imagine the power of having your store appear at the top of Google for “modern dining tables London” or “rustic bedroom furniture near me” – that’s the magic of SEO. And that’s the kind of search term people will be using. In fact, Big Furniture Group publishes a regular Google Search trend feature on popular searches too, which is something to perhaps get accustomed to each month.
Hopefully by now you’re thinking about how SEO’d your website is and even wondering how to take it to the next level. Well, as promised, here’s a perfect solution.
WebSystem SEO
WebSystem SEO, a new and key feature offered by RetailSystem, conducts in-depth research to identify high-volume, low-competition keywords that resonate with your target audience. By tailoring website pages and meta descriptions to relevant keywords, alongside creative content creation, the feature helps open the digital door to ranking higher and securing more traffic.
From keyword research, technical expertise, on-page optimisation to local SEO, content strategies and ongoing monitoring, reports and support, WebSystem SEO is a data-driven platform that can enhance your strategy. And what’s more, the team do all the deep-diving, meaning you and your business reap the rewards of good SEO.
As we touched on a few years ago, there are plenty of free tools out there to use, but to get the best out of your SEO strategy, why not leave in the hands of the SEO pros?
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